Development Intent
AtlasWestminsterAppeals3377097
Planning AtlasPlanning InspectorateWestminster appealsis 25/06290/AD
Westminster · Planning appeal · 2026-07-07

10 Piccadilly, City of Westminster, London W1J 0DD

Appeal dismissedthe council was upheld
Originating application — is 25/06290/AD

Westminster refused is 25/06290/AD; the applicant appealed to the Planning Inspectorate. Westminster decisions →

From the decision letter

Appeal Decision Site visit made on 30 April 2026 by F Cullen BA(Hons) MSc DipTP MRTPI IHBC an Inspector appointed by the Secretary of State Decision date: 7 July 2026 Appeal Ref: APP/X5990/Z/25/3377097 10 Piccadilly, City of Westminster, London W1J 0DD • • • • The appeal is made under Regulation 17 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended) against a refusal to grant express consent. The appeal is made by The Crown Estate against the decision of City of Westminster Council. The application Ref is 25/06290/ADV. The advertisement proposed is described as ‘Display of 1:1 printed image of building and 3x externally illuminated advertising areas measuring 18m x 8m on Piccadilly, Piccadilly Circus 18.4m x 7.5m on Piccadilly Circus and 14.72m x 8m on Regent Street shroud for a temporary period of two years.’ Decision 1. The appeal is di…

At a glance
OutcomeDismissed
Applicationis 25/06290/AD
Appeal ref3377097
Decided2026-07-07
The inspector
F Cullen

The Planning Inspectorate inspector who decided this appeal.

From the Planning Inspectorate's published decision letter for appeal 3377097. The originating application reference and site are extracted from the letter. “Winning arguments” are the development-plan policies the inspector cited.