22/AP/1744

Road safety- The application site sits in an area in which driver awareness/visibility is key- there is a loading dock alongside a cycle lane and busy A-road. It is accepted there are existing 2no. phone kiosks hindering visibility however an illuminated panel with sequenced advertisements would potentially be more distracting than the existing - thus presenting a collision risk for both pedestrians, cyclists and highway users. This is contrary to the National Planning Policy and Framework (2021), the London Plan (2021): Policy T2 Healthy streets & Policy T4 Assessing and mitigating transport impacts, as well as the Southwark Plan (2022) P43 Outdoor advertisements and 1 signage & P50 Highways impacts.

Heritage impacts- The introduction of an illuminated advertising panel in an area largely devoid of internal illumination would introduce a degree of less than substantial harm upon heritage assets in proximity (Addington Square conservation area and Gr.II listed 131-155 Camberwell Road). Thus contrary to the National Planning Policy and Framework (2021); London Plan (2021) Policy HC1 - Heritage conservation and growth; and; Southwark Plan (2022) Policy P19 Listed buildings P20 Conservation areas, P21 Conservation of the historic environment and natural heritage & P43 Outdoor advertisements and signage.