Who is actually building in London right now
The planning record shows who is genuinely active — the developers and operators filing repeatedly, where, and how often they win. It is the clearest read on live development demand in the capital.
Revealed demand, not stated demand
Everyone claims to be looking for sites. The planning record shows who actually is — the parties filing development applications again and again, borough by borough. That is revealed demand, and it is a far better signal than a wish-list.
The most active are not who you would guess
The busiest applicants are a mix of housing associations, institutional owners and a long tail of private developers — each with a distinct borough footprint and a distinct approval record.
Why it matters
For a consultant, this is the pitch list. For a developer, it is the competitive picture. Either way, it is the demand side of the market made visible for the first time.