21/03410/FUL

The proposed development, by reason of its poor design, scale, massing and appearance would have a harmful impact on the visual amenity of the area, a detrimental effect on the character and appearance of the surrounding area, would preserve neither the character nor appearance of the East India Conservation Area and would be in conflict with Policies SP2 and DM10 of the Croydon Local Plan and Policies D4 and HC1 of the London Plan 2021 and the Councils Supplementary Planning Document Suburban Design Guide (SDG) 2019.

Officers remain unconvinced that sufficient detail has been provided to demonstrate that the proposal by reason of its massing, form and appearance would not have a detrimental impact on the outlook for neighbours at 50 and 56 Elgin Road contrary to policy DM10 of the Croydon Local Plan 2018 and the Councils Supplementary Planning Document Suburban Design Guide (SDG) 2019. In reaching this decision the Local Planning Authority has sought to work in a positive and pro-active manner based on seeking solutions to problems in the following way:

To assist applicants the Local Planning Authority has produced policies and written guidance, all of which is available on the Council's website and offers a pre planning application advice service. The scheme does not comply with guidance and no pre application discussions were entered into. The Council is ready to enter into discussions with the applicants to assist in the preparation of a new planning application via the Council's Pre Application process. The Local Planning Authority's suggested improvements were not adopted by the applicant. The Local Planning Authority delivered the decision in a timely manner.