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City Of London · Local Plan · Policy

DE6 — Advertisements.

How City Of London actually applies DE6: who leans on it, where it bites hardest, and how often it's invoked. The policy text is the rule; this is the behaviour.

DE6 is a published City Of London planning policy. This page records where it appears in the council's published planning decisions.

Cited under: City Of London Local Plan (adopted)

City Of London · DE6
Where DE6 is quoted — by ward
Fewer ~0
More citations ~1
Showing
re-scopes the headline figures and the trend
3
times cited
in parsed decision notices
2 appeals
appeal survival
1 dismissed · 1 allowed at appeal — too few to rate
3 of 8
officer reach
38% of officers recorded in this period
Cheap
top hotspot ward
1 citations
What this policy is about

Policy DE6 restricts excessive or obtrusive advertising in the City of London, requiring high-quality designs that respect the area's character. The council will resist advertisements above ground floor level, illuminated signs, and those that harm visual amenity or public safety. It may support temporary advertising for one-off events and cultural institutions.

Plain-English summary of the adopted policy text below. The full text is the rule; this is the gist.

The policy — as adopted

Advertisements

1. Advertising must be of a high standard of design, restrained in amount and in keeping with the character of the City. 2. Excessive or obtrusive advertising, inappropriate illuminated signs and the display of advertisements above ground floor level will be resisted. 3. Advertising flags and banners may be appropriate to support cultural institutions. 4. High quality temporary advertising associated with one-off events may be appropriate, where it would contribute to the vibrancy of the Square Mile and make a positive contribution to amenity and public safety. Reason for the policy 9.7.0 To protect and enhance the character of the City’s streets, the City Corporation considers that advertising material should be restrained in quantity and form. Poor quality advertisements harm the street scene and the unique character of the City of London. The City Corporation will exercise advertisement control having regard to visual amenity and public safety and will seek improvements to the design of advertisements, where necessary. City Plan 2040 | Shaping the Future City How the policy works 9.7.1 Advertising hoardings and advertisements on street furniture will not normally be permitted as these detract from the character of the City. The display of advertisements on construction site hoardings will be resisted unless directly related to the development site. Construction hoardings may, however, provide an opportunity to add interest to the street scene by including images and information about the development under construction. Artificial greening on hoardings should be avoided. Further guidance is contained in the City Corporation’s Hoardings Advice Note and in the City of London’s Considerate Contractor Scheme Code of Conduct. 9.7.2 The design of advertising material should respect its locality and use appropriate materials of high quality. Advertisements should be appropriate to the frontage served and should not include static or moving projection of images beyond the frontage, such as laser projections and projections on building façades, to protect visual amenity and public safety. Illumination of advertisements should be discreet and incorporate LEDs to reduce the overall bulk and energy use of signage. Advertising flags and banners will not normally be permitted except where appropriate for cultural institutions. Rotating advertisements will be resisted as these detract from the City’s character. 9.7.3 Particular care will be necessary with advertisements on or in the setting of listed buildings and within conservation areas. Internal illumination of advertisements in such areas will not normally be permitted. Design 9.7.4 Advertisements above ground level are frequently detrimental to the appearance and visual amenity of the street scene and can detract from the character and qualities of individual buildings by obscuring architectural features and the City’s streetscape and skyline. While there are exceptions, such as traditional or historic signs, signs in an elevated position will not usually be permitted. 9.7.5 Appropriate action will be taken to have unauthorised advertisements removed. The City Corporation’s Transport Strategy requires that pavements are kept clear of obstructions through a range of actions, which include not permitting A-boards on the pavement and encouraging owners and occupiers not to place A-boards on private land adjacent to the pavement.

Verbatim from the adopted City Of London plan · source document. The council's published plan is the authoritative version.

How it lands
100% in approvals · 0% in refusals
3 citations in the selected period
The approval/refusal split is subscriber intelligenceUnlock →
Where it bites
Cheap1
Broad Street1
Walbrook1
What cites it — application types
all years on record · click a slice to filter
What it means in practice

Not filled in yet. This will hold how officers actually argue DE6 case by case, classified from their decision reports — the classification pass hasn't run. Nothing is paraphrased in its place.

What the published record shows

DE6 appears most often in Cheap, Broad Street, Walbrook. It appears across 3 of 8 officers recorded in this period. The map shows the pattern for the selected period.

Who cites it — case-officer spreadfrom parsed decision notices · click an officer
Who leans on this policy — and how often — is subscriber intelligenceSubscribe to unlock →
Why it is cited — and what follows
100%
in approvals
3 citations
0%
in refusals
0 citations

This shows the decision reports in which DE6 appears. It does not yet claim that the policy caused those outcomes.

Reason · role · consequence

Not filled in yet — the classification pass over the citing passages hasn't run. When it has, this shows why DE6 was used, whether it supported approval or refusal, and what changed as a result. No conclusion is shown until that classification has been checked.

Why this policy is cited, and what follows, is subscriber intelligenceSubscribe to unlock →
Does it hold up? — appeal performance
— survival
1 dismissed · 1 allowed — 2 PINS appeal decisions cite DE6

From Planning Inspectorate decision letters that cite DE6. Dismissed = the council's refusal stood, the policy held; allowed = overturned. Too few decisive appeals for a rate — the counts are the record. The tighter join — this borough's own refusals citing DE6 traced to their specific appeals — is still to come.

Related — follow the thread
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Citations, officer spread, ward and application-type counts parsed from published City Of London decision notices (high-confidence parses, approvals and refusals), joined to the canonical application record. One citation = one decision citing the policy. See the policy overview for every policy cited.

Atlas intelligence summarises patterns and observations from published planning records. Past decisions do not indicate how any future application will be determined. Every application is assessed on its own merits, having regard to the proposal, site, evidence and policies applying at the time. This information is provided for general information only and is not planning, legal, financial or professional advice.